Win Theme Development Training

When: April 27, 2012 (1-5 PM) and August 17, 2012 (1-5 PM)

Where: P3 Solutions, LLC, 1451 Dolley Madison Blvd, Suite 310, McLean, VA 22101

Course fee: $100 per person individually; $75 per person for groups of three or more

Contact: 703-448-3500; training@p3solutions.net

Course Description

To win business in today’s environment, it’s not enough to just know what your value proposition is. You need to make sure that your win themes and strategic messages reach your intended audience.

At P3, we’ve developed hundreds of winning proposals, and we know that the best ones are those where themes, messages, and discriminators are seamlessly integrated into the proposal content. This course covers how to define and develop win themes and discriminators, and how to integrate those winning messages into a coherent, compliant, and compelling proposal.

Course Contents

P3 can help you to:

• Understand client requirements
• Define the win strategy
• Identify potential competitors and conduct SWOT analysis
• Identify main weaknesses and mitigation strategies
• Identify win themes and discriminators
• Identify competitive “ghosts”
• Get themes and discriminators into the proposal

Course Objective

This course is intended for proposal and business development professionals. Attendees will learn how to define and refine win themes, as well as how to more effectively incorporate those themes into proposal content.

Classes are enrolling now! Call 703-448-3500 or send an email to training@p3solutions.net for more information.

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